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Mission Statement
We at Bella True are passionate about fine jewelry—about the way it can capture a person’s style, kindle a new romance, or honor a special moment. We founded Bella True, therefore, on the principle that fine jewelry is an important part of your life and your legacy. It should complement your taste and your lifestyle, and it should possess intrinsic, lasting value. Important jewels become heirlooms to pass down for generations—each with its own sentiment and story.
To that end, it is our mission to offer only the finest quality jewelry at every price point. Quality of design, quality of craftsmanship, and quality of materials combine to ensure that every Bella True selection is an ideal fit.
Precious Metals
Only the purest metals comprise our 18k and 14k gold alloys. Our white and yellow gold formulas result in brighter pieces with reduced porosity and more uniform grain structure. Because we certify our platinum casting grains to exceed 0.99 in metallic purity, Bella True pieces formed in this rare precious metal deliver unsurpassed style and quality. Our sterling silver casting grains are specially formulated to reduce tarnish and enhance luster, without compromising form or fashion. And because we submit every precious metal to intense fire assay and x-ray fluorescence testing, we guarantee our jewelry will be finished to your complete satisfaction.
Diamonds and Color Gemstones
Certified gemologists select Bella True diamonds and color gemstones for excellence, beauty and form at standards that surpass every industry expectation. Our (serialized) Red Box diamonds and Black Box gemstones are certified by AGS, GIA, or Stuller for purity of color, precision of cut, transparency of clarity, and verity of carat weight (the 4 Cs). And because trained stone specialists sort through a generous inventory to select precise color matches for your piece, you can feel confident we have attended to every detail.
Pearls
We take great pride in our selection of pearls, which represents one of the most extensive South Sea and Tahitian cultured pearl inventories in U.S. retail. Bella True pearls are privy to husbandry techniques developed and ensured by Paspaley, the world’s foremost pearling company (harvesting in northwest Australia.) We guarantee your pearl’s natural color and luster, without artificial enhancement of any kind. Bella True also invites our customers to explore pearl shapes largely new to the U.S.—round, near round, oval, button, drop, short drop, reverse drop, topped drop, flat, circle, baroque and triangle. Be the first to introduce new pearl fashions to your friends!
Value
While our focus is on the superior quality of our jewelry and the variety of our selection, we at Bella True also strive to offer the best value on every jewel in our product line. Our prices are highly competitive, especially in comparison to major retailers of high-quality jewelry. Each order comes with a 30-day return policy, free shipping, and a complimentary greeting card with gift wrapping. We offer not only a perfect fine jewel, but a perfect shopping experience as well.
Product Selection & Personal Shopping
We are committed to offering an ever-widening assortment of jewelry in every product category, but if you’re seeking a product and can’t find it in our collection, please contact our customer service representatives and ask to speak with our personal shopper. Often, she can source customers’ unique requests, especially when it comes to premier statement pieces. Our motto is "yes!"
It is with immense pleasure and sincere pride that we bring you Bella True.
